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El fenómeno 'low-cost' y el impacto en los precios

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'Networking', una estrategia de márketing que funciona

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Marca e intelecto: convergencia de tótems en 'neurobranding

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'Coolhunting': macrotendencias del mercado actual

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Márketing e innovación: el consumidor en el punto de mira

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Obtener más de la voz del cliente

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La burbuja de las marcas

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