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Casos prácticos

El caso práctico de Ikea: escuchar, participar, compartir y exportar

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Procter & Gamble: diseñado para vender

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'Low-cost' y crisis

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El arma secreta: free innovation

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El fenómeno 'low-cost' y el impacto en los precios

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Negociar con ánimo de lucro

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'Networking', una estrategia de márketing que funciona

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Marca e intelecto: convergencia de tótems en 'neurobranding

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'Coolhunting': macrotendencias del mercado actual

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